Wednesday, October 10, 2007

Banks do Web 2.0

If a bank can do it, so can I. Techneophyte's first homework exercise: present a 2.0 site. Royal Bank's blog  meets several criteria. The student bloggers on it involve (1) people talking to machines, while voting on preferred bloggers is (2) "bottom up" and involves a (3) publish-and-subscribe mode vs. simple searching. Links to facebook and other social networking sites further make this site (4) relationship vs. transaction oriented. Users can link from there to a separate, student banking site on which Royal Bank offers (5) micro-aggregation -- pie charts, etc., representing that individual user's finances. Formerly, one would have to have a trust fund to merit such reporting. Now, in keeping with Web 2.0, it's power to the people!

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